Meet James Hart, Your Arizona Cycling Coach

Meet James Hart

Your Arizona Mountain Bike and Road Cycling Coach


My philosophy of coaching and my style of working with cyclists is different from others in the business of coaching cyclists.  So many coaches assume that every cyclist who seeks a coach is an aspiring competitor. That’s not me—I’m a cycling evangelist—I think everyone should ride a bike!  And there are cycling training programs and plans that will meet the needs of every cyclist.

I work with a wide range of cyclists—from the absolute beginner to hardcore competitive cyclist, and adjust my coaching instruction to fit your personal experience level, specific needs, and personal cycling goals of each rider.

I am particularly interested in working with mature cyclists of all skill levels and experience. And, of course, the cycling evangelist in me has a strong interest in helping younger riders become involved in the sport. I have attended two of the National Interscholastic Cycling Association Coaches Summits, and since I have had 15 rewarding years working with teens in the classroom, it will be a great pleasure to work with teens aspiring to compete.

James Hart

Professional Background


Competitive Mountain Biker

30+ Years of Hard-Won Mountain Bike Experience

Riding a bike wasn't cool in high school, but after enrolling at the University of Arizona, the nightmare of on-campus parking forced me to consider biking the three miles to college. Nineteen-eighty-four was a time that still marked the infancy of the mountain bike. After years of racing off-road motorcycles, when I strolled into the campus-close bike shop to find a suitable commuter, the fat knobby tires and the moto-like handlebars of that bright yellow Nishiki Oswego screamed "buy me!" Never would I have believed that over 30 years later, I would still be riding and racing mountain bikes. Commuting to campus had relieved the parking issues, and finding the dirt alleys, the sharp turns and the launch-ramp curbs provided little in the way of bicycle challenge, so in the span of less than a year, I answered the call of a handwritten flyer in the window of a Tucson bike shop and I entered my first mountain bike race. And I have been riding and racing mountain bikes ever since.


Bike Salesman

Basement Bikes in Tucson, Arizona

Basement Bikes used to be on the UofA campus, and it has a huge following of college students. It was a fun place to work, because of the sheer volume of foot traffic during the school year. Basement Bikes fills a market niche that few bicycle shops care to provide for—used bicycles, less expensive commuter bikes, and beach cruisers. Back to school week is near-madness when we would sell hundreds and hundreds of bikes.


Bike Service Manager and Salesman

Full Cycle in Tucson, Arizona

Full Cycle was a high-end pro bike shop that sold Specialized, Bianchi, Klein, Gary Fisher, Masi, Litespeed, Kestrel, and other elite brands. This full-service bike shop also sponsored a road and mountain bike club, held skills clinics, and was one of the premier shops in Tucson. Full Cycle then moved to a huge new location on Speedway Blvd. that was over 10,000 square feet, and even had a boutique espresso/coffee shop inside. This bike shop was at the cutting edge of the "shop within a shop" movement, and due to its style and character was sold to Performance Bikes. The owner of Full Cycle was a wonderful, generous man to work for, and since they have been out of business for many years now, I have borrowed the concept of "Full Cycle" to honor Chuck K.


Owner / Partner

Arizona Off-Road Adventures (AZORA)

Arizona Off Road Adventures was a mountain bike touring service started by Chris Guibert and Rob Reed. AZORA provided day bike trips, weekend bike tours, and week-long biking adventures in both southern and northern Arizona. Arizona Off Road Adventures was named by Bicycling magazine as one of "50 Best Bike Touring Companies in the World". Most of the week-long bicycle tours were a combination of camping and inns. The days were long-getting up to prepare for the day, tuning up or repairing bikes, fixing flats, cleaning up after the chef's fabulous breakfasts, taking down and setting up tents, guiding guests on the various bike rides, offering additional alternate bike trail routes for the more adventurous folks, starting campfires and making sure each evening's beers were always ready and cold. Unfortunately, the travel embargo and the anxiety that occurred after 9/11/2001 hit AZORA hard, causing the business to collapse along with many other businesses that relied on air travel and tourism.


Bike Mechanic

Two Wheel Jones in Gilbert, Arizona

Two Wheel Jones is another full-service Arizona bike shop that has a very loyal clientele and is very involved in the mountain bike and road racing scene in AZ. The Gilbert location was a small satellite bike store that catered primarily to tri-athletes and road cyclists—carrying high-end, name-brand bikes like Cannondale, Felt, and Cervelo. The Gilbert location had one of the busiest and best fit studios in the Phoenix valley. Unfortunately, the Two Wheel Jones location in Gilbert closed sometime in late 2016 or early 2017, but you can still stop by the original Two Wheel Jones location in Mesa, Arizona!

Jan 2017

Team USA SafeSport Training

Founded in 2010 by the United States Olympic Committee (USOC), SafeSport works collaboratively with many other national sport organizations to raise awareness, recognize, prevent and properly respond to issues of misconduct or abuse in a joint effort to foster and strengthen a culture of mutual respect, sportsmanship, and safety. Providing a safe environment for our athletes and members, particular for youth, who are engaged in cycling activities is of the utmost importance to USA Cycling. The USA Cycling SafeSport initiative has designed a comprehensive approach to protect all USA Cycling athletes, members and participants from future misconduct by incorporating multiple strategies aimed to strengthen overall program security and athlete/member safety. In conjunction with USA Cycling's Code of Conduct and Athlete Protection Policy and criminal background checks for USA Cycling Licensed Coaches and Officials, the SafeSport program provides an education and training component to strengthen our members' knowledge and understanding of healthy professional boundaries and how to minimize high risk situations.

Feb 2017-Dec 2018

USA Cycling Level 2 Certification

" USAC has three levels of certified coaches, beginning at level 3 and continuing through level 1. The requirements to become a Level 2 USA Cycling certified coach are: Be either a US citizen or a legal resident residing in the U.S., be at least 18 years of age, pass a criminal background check, complete and pass the Level 3 certification exam to become a current USA Cycling certified coach in good standing, attend a Level 2 Certification Clinic as well as pass the Level 2 certification exam with a passing score of 80% or higher.

Aug 2017-2019

American Heart Association Heartsaver® CPR and AED Certification Training

Heartsaver® CPR AED is a video-based, instructor-led course that teaches adult and child CPR and AED use, infant CPR, and how to relieve choking in adults, children, and infants.

Sept 2017-Dec 2020

National Strength and Conditioning Association Certified Personal Trainer (NSCA-CPT)®

NSCA-Certified Personal Trainers® (NSCA-CPT)® are health/fitness professionals who use an individualized approach to train clients for the primary goal of improving their personal health and fitness. Most cycling coaches don't have a strength and conditioning certification, and will suggest that their clients find a personal trainer to guide their weight lifting program. But finding a personal trainer who understands the unique needs of a cyclist and who can design a cycling specific program is at best a crap shoot.

Sept 2017-2019

NOLS Wilderness First Aid Certification

This wilderness first aid course is great for people of all experience levels, and is best suited for those who recreate outdoors where EMS response can be expected in a timely manner (fewer than 8 hours). Trained in the Patient Assessment System, how to provide effective first aid treatments for injuries and illnesses common in the outdoors, and how to make appropriate evacuation decisions.

Sept 2017

United Bicycle Institute (UBI) Certified Bicycle Technician

This is a comprehensive two week professional level course for students with limited bike shop experience. The goal of the class is to prepare students to work in a bicycle shop, or to perform professional level service at home. Great emphasis is placed on hands-on learning of all the component systems of the bicycle, as well as a study of the bicycle as a complete unit. The information presented is applicable to all types of bicycles. This course also provides a solid foundation on service department operations to understand and improve existing services or for those seeking to start their own business.

Oct 2017

United Bicycle Institute (UBI) and DT Swiss Certified Advanced Wheel Builder

This course is suitable for experienced mechanics who have had some prior wheel building experience or those students who have taken our Professional Repair and Shop Operation course who would like to build on that foundation. This course covers the most advanced topics of wheel building, from the theory and physics of the rotating wheel, to varied lacing patterns, with the primary goal is to start students on the path to becoming a master wheel builder. Students will build and keep a high quality set of wheels using all DT Swiss components. Those students who pass the final certification exam become UBI/DT Certified Wheel Builders.

Oct 2017

United Bicycle Institute (UBI) Certified Suspension Technology Technician

Bicycle suspension is one of the most dynamic topics in the industry. With suspension systems becoming more advanced, and even beginner-level bikes coming equipped with suspension, demand for suspension technicians is high. This 3-day seminar covers all the current suspension systems, as well as prepares students to service most other systems on the market.

Oct 2017

Completed TrainingPeaks University

TrainingPeaks University is an advanced two-day course designed to educate cycling coaches how to effectively use the TrainingPeaks ecosystem and maximize the use of TrainingPeaks data analytics. This course focuses on cutting-edge data usage and new physiological metrics introduced in the WKO4 software for both Mac and Windows.

Dec 2017

IMBA Instructor Certification Program (ICP) Level 1 Certification

The International Mountain Bicycling Association (IMBA) Instructor Certification Program (ICP) offers professional training and certification for individuals who lead group rides or teach mountain bike skills clinics. With the ICP, IMBA is building on proven, successful methods nearly two decades in development, and aims to establish a standard for mountain bike skills instructor training. ICP courses are offered year-round all over the world, but primarily in the U.S. The ICP program offers three levels of certification. Level 1 Certification: A twenty-hour course that certifies an individual to guide rides and perform fundamental skills analysis with a high level of competence. This course focuses on group and risk management including an introductory to skills instruction.